The Baskin Robbins Labubu cake is more than just a dessert—it’s a collectible. As part of a unique collaboration between Baskin Robbins and POP MART, this cake features the beloved character Labubu in a limited-edition format that’s taken over Instagram, TikTok, and fan forums. With its colorful pastel designs, adorable character details, and premium packaging, it appeals to both kids and adults alike. But is it worth the hype? In this article, we’ll explore everything you need to know: price, taste, availability, and how to recreate the look yourself if it’s not available in your area.
What Is the Baskin Robbins Labubu Cake?
The Baskin Robbins Labubu cake is a character-themed ice cream cake based on Labubu, a mischievous figure from the popular POP MART collectible series. The cake typically features:
- A molded Labubu face made from chocolate or fondant
- Layers of Baskin Robbins ice cream (often chocolate, vanilla, or strawberry)
- Decorative elements such as pastel sprinkles, star shapes, and piped cream
- POP MART-branded packaging with illustrations of Labubu
It’s a small-format cake—usually 4 to 6 inches—making it perfect for intimate celebrations or themed events. Because it’s both edible and visually collectible, it appeals not just to kids but also to adult fans of designer toys and pop culture aesthetics.
Limited Edition Status and Release Timeline
The Baskin Robbins Labubu cake was first introduced in Asian markets, specifically in South Korea, Taiwan, and Japan. These launches often coincide with promotional campaigns, holidays, or character-themed dessert collections. Due to high demand and limited stock, these cakes typically sell out quickly.
As of 2025:
- Most releases are seasonal and available for a limited time only
- Availability is region-specific, with no official U.S. release confirmed
- Fans outside Asia rely on resellers or special pre-order events
This exclusivity has only added to the cake’s appeal, making it a highly sought-after item for fans and collectors.
Where to Buy the Baskin Robbins Labubu Cake
If you’re in Asia, particularly South Korea or Taiwan, your best bet is to check the official Baskin Robbins website or visit a physical store location. These cakes may be available through:
- Baskin Robbins online ordering platforms (localized per country)
- In-store pickup at participating locations
- Limited-time pop-up shops or events
Outside of Asia, availability is extremely limited. Some third-party dessert importers or cake resellers may offer them, but pricing is usually higher, and availability is unpredictable.
For broader options and character cake alternatives, see our guide on Where to Buy Labubu Cake in 2025.
Price and Value of the Baskin Robbins Labubu cake : Is It Worth It?
The average price of the Baskin Robbins Labubu cake ranges between $35 to $55 USD depending on your region and the specific edition. That price typically includes:
- A custom-designed Labubu face cake
- Signature ice cream flavors
- Limited-edition POP MART packaging
Compared to standard Baskin Robbins cake, the Labubu version is more expensive per portion. However, the value lies in its limited edition status, branded design, and shareable aesthetic. For fans and collectors, it’s worth the premium. For others, it may be seen more as a novelty or Instagram prop than a true dessert centerpiece.
Real Customer Reviews and Reactions
Online reviews of the Baskin Robbins Labubu cake highlight both its strengths and drawbacks. Here’s a breakdown of common customer reactions:
What people love:
- The design is adorable and extremely photogenic
- Great for birthdays and themed parties
- Kids are excited to see the character face
What people don’t love:
- Small serving size—usually feeds only 4–6 people
- Limited flavor variety (typically basic options)
- Difficult to purchase unless you’re in the launch region
Social media users often post unboxing photos, tasting videos, and side-by-side comparisons with other character cakes, helping the cake maintain viral visibility.
Can You Make It Yourself? A DIY Alternative
If you’re outside Asia or want a custom spin, making your own Labubu cake is a fun and creative alternative. You don’t need a professional bakery setup to get started—just basic tools and a design reference.
To DIY your own Labubu cake:
- Bake a simple round sponge cake (chocolate or vanilla works well)
- Use pastel-colored fondant to sculpt Labubu’s face and ears
- Pipe small details like eyes, mouth, and fur using buttercream
- Add kawaii-style decorations like stars or bows for flair
For a step-by-step tutorial, visit our full guide on How to Make a Labubu Cake. Bonus: you can customize it to be vegan, gluten-free, or larger depending on your needs.
Final Verdict
The Baskin Robbins Labubu cake delivers on visual appeal, brand value, and collector hype. It’s perfect for fans of POP MART, parents hosting character-themed birthdays, or anyone who appreciates kawaii dessert aesthetics. However, the cake’s limited regional availability and higher price tag might not make it accessible to everyone.
If you’re unable to buy it locally or simply want a more customizable version, DIYing your own Labubu cake at home is a great option. You’ll save on cost, gain creative freedom, and still get a result that looks amazing in photos.
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